Face tomorrow like a swede

agency work ANR BBDO 2016

TCO is the central organisation for several major unions in Sweden. To ensure the future of strong unions, TCO constantly need to educate people of the importance of them and the Swedish Parts Model. So, how do we prove that unions will be important to the labour market of the future? By creating the union of the future!

We created the world’s first union for Artificial Intelligence. And it's now the largest union in the world (5,3 million members to date)!

We made this possible by coding the backend of our campaign site to attract as many free labouring bots (the most common form of A.I. ) as possible. You can call the backend code our political manifesto. It contained all the right words and subjects to make the bots excited about our new union and find the web site. And when they did, we made sure they got registered to our new union.

 On the web page humans where greeted by the Chairman of the A.I. union – a chatbot.  The chatbot, or "Chairbot", could answer any questions about the A.I. union and TCO. 

On the web page humans where greeted by the Chairman of the A.I. union – a chatbot.  The chatbot, or "Chairbot", could answer any questions about the A.I. union and TCO. 

 To access the A.I. section of the page, and join the union, you needed to solve a quiiiiiite advanced mathematical problem in 0,5 seconds. After 0.5 seconds the mathematical problem was switched to a new one and your chance to solve it was over. To date no human has solved any of the the math problems – but a few million A.I.s have.

To access the A.I. section of the page, and join the union, you needed to solve a quiiiiiite advanced mathematical problem in 0,5 seconds. After 0.5 seconds the mathematical problem was switched to a new one and your chance to solve it was over. To date no human has solved any of the the math problems – but a few million A.I.s have.

 "Access Denied". If you entered the wrong solution you were referred to unions for humans.

"Access Denied". If you entered the wrong solution you were referred to unions for humans.